Compared to the personal use of social media, business use is disciplined, planned, and requires significant knowledge of the best practices and trends. Social media managers are experts at understanding this difference and aligning their marketing efforts with your larger business plan. They gather metrics on page performance, engagement, and followers, set goals, focus on branding and brand awareness, create posting schedules, curate content that is perfectly attuned to the image and tone of your business, optimize content for search engines, design advertising campaigns, select posts to boost, run ads, interact with followers—and a whole lot more.
Instead, most businesses, both small and large, rely heavily on social media to connect with their target audiences. The more important social media is to your marketing strategy, the more important it is to have an expert handling related tasks. Because we view social media as something we use for fun, it can be a challenge to take it seriously.
2. social media, social media manager, social media management, social media accounts, social media managers, social media marketing, social media strategy, social media platforms, content calendar, new york, social media profiles, account manager, social media account, public relations, target audience, social media specialist, social networks, social media presence, manager jobs, social network, social media specialists, community manager, social media networks, social media audit, brand awareness, social media directory, social media users, influencer marketing, social accounts, customer service. You Aren’t Exactly Social Media Savvy Do you ever see things on social media and wonder what they are? Do hashtags confuse you? Do younger members of the family think you’re embarrassing based on your social media use? If you answered yes to any of the above questions, you’re probably not the most savvy social media user.
But if you are planning to manage your business’ social media, this may prove to be a bigger issue. Social media marketing should come across in an organic manner. Posts must hit all the right points without coming off as though they’ve been planned to, and embarrassing mistakes must be avoided.
3. The Variety of Social Media Platforms Overwhelms You Do you feel like there are new social media platforms all the time? Well, you aren’t wrong. While Facebook and You, Tube remain at the top of the pack, Instagram is giving them a run for their money, and other newer platforms are steadily rising as well.
You Don’t Have All the Right Tools for the Job If you have a computer, phone, or tablet, what else do you need? Believe it or not, there are many more tools you can use to manage social media accounts. Let’s start with Instagram. To be successful on this platform, you’ll need tools that gather metrics, tell you who’s engaging with you, which posts get the most engagement, and reveal where things are going wrong.
When social media marketing is done correctly, it’s essentially a full-time job. Every day starts with looking at metrics and research related to social media trends within your industry. From there, posts are made. social media, social media manager, social media management, social media accounts, social media managers, social media marketing, social media strategy, social media platforms, content calendar, new york, social media profiles, account manager, social media account, public relations, target audience, social media specialist, social networks, social media presence, manager jobs, social network, social media specialists, community manager, social media networks, social media audit, brand awareness, social media directory, social media users, influencer marketing, social accounts, customer service. On Facebook alone, businesses should share posts almost every day, not including live Facebook ads. Since visual content performs better than text, time is also needed to create and format visuals that accompany each post.
Instagram’s best practices mention posting up to three times per day, and Twitter mentions the same. On You, Tube, it’s suggested to post a video about once a week. This is an intense schedule, especially when placed on top of all the other tasks related to owning a business. 7.
At this point, something is wrong, despite your best efforts. Rather than struggling with this and stressing over it, it may be time to hand it over to a social media manager. Using their skills and proven strategies, they can boost engagement levels and achieve the results you’re aiming for.
If the candidate is experienced, they should be able to provide you either with the contact information of another client or a letter of recommendation. You can also check their Linked, In for endorsements. Request details on the results of past campaigns they have run. They should be able to outline the key performance indicators they were targeting, what their goals were, and how their results matched up to those goals.
Get the details on how they measure performance. Which tools are they using, and how will they analyze the data? You should also get some examples of how they have put data to work in the past to improve campaigns. Give them a difficult scenario and ask how they would handle it.
The goal is to find out how they approach high-pressure situations. Ready to Add a Social Media Manager to Your Team? Adding another team member can be daunting but Strat, Grow is here to help. Our team is ready to step in and take over your digital content tasks while creating and implementing a social media marketing plan that aligns with the values and image of your brand.